Capacity Building
Source: ayyaantuu.com
Posted by Mesfin Tadesse
A group of concerned Oromo individuals made a series of meetings and arrived at a conclusion: to create an independent media (that host/serve diverse Oromo) opinion and direct them to arrive at a consensus. It is not an exaggeration if we say we are very successful in creating Ayyaantuu.com. Today, it is the most widely read Oromo social media. In addition to the feedback we get from readers, our engineers also track, compare and analyze the traffic periodically and give us a feedback. Prominent Oromo intellectuals and leaders have also frequently gave us a feedback and encouraged us to keep up the good work.
Once again, we have taken our time and discussed with opinion leaders as to how to proceed to the next steps where by the social media need to take in order to transform the role of media in a liberation struggle. We came to a conclusion to implement the following ideas in the second phase to transform the Oromo people’s struggle.
1. Advocacy: Ayyaantuu managed to mobilize and network Diaspora Oromos through the social media. What Ayyaantuu has been doing mostly as introvert; we have been mostly communicating with one another. It helped to mobilize the people but that is not enough. We need to be extrovert and advocate our cause to the international community in general and donor nations in particular. Therefore, we must strengthen other Oromo advocacy. We must be able to finance our activists and scholars who are advocating for the Oromo cause.
2. Media: We need to bring the fragmented media outlets under one strong brand name. Instead of listening to what we want to hear over and over again from local media, we have a plan to reach the Oromo people people in Oromia. The Wayyaanee regime wants to isolate Oromo intellectuals from ordinary Oromos to keep them in the dark and rule them forever. To break this conspiracy of isolation, we must reach Oromia and educate Oromo people.
3. Promotion: We will continue promoting Oromo language, culture, art and literature. In addition, Ayyaantuu.com will soon promote Oromo products and services to introduce them to world markets. We will also promote inter-Oromo trade and business to build our capacities in every sector.
4. Resource Mobilization: We will mobilize our human and material resources to generate revenue effectively and efficiently by implementing our plans, in order to sustain all these projects, to assist Oromo community organizations and Oromo civil society institutions.
5. Preserving and promoting Oromo cultural heritages and social values, etc.
6. Publicize the protection of Oromo natural resources and the environment
7. Supporting refugees stranded in various parts of the world by generating funds for Oromo Relief Organizations
We honestly and humbly demand from all honest and sincere Oromos to own all these noble projects and cooperate and implement them and translate them into action. We are talking for long time and let us now walk the talk. We were determined to continue and contribute something to Oromo cause and we are very glad for doing that. Now, no honest Oromo is interested in bickering and accusation. That has become history. We need action and we can do it together as an Oromo. We had the confidence when we started Ayyaantuu.com and it worked pretty well. We have also the confidence and capabilities to implement these and other projects as a united people. Let us do it together.

